Representatives purchase jewelry at wholesale prices from the company.
In 2024, the global luxury jewelry market reached approximately 31 billion euros, highlighting the immense value and growth potential of the jewelry industry worldwide. Within this expansive market, multilevel marketing jewelry companies are playing a significant role in shaping the industry, offering unique business opportunities for entrepreneurs and creating accessible, stylish products for consumers.
Jewelry MLM’s combine innovative marketing strategies, advanced MLM software, strong community-building efforts and attractive compensation plans to capture a growing share of the jewelry market. In this blog, we explore the top 10 MLM jewelry companies of 2025, each known for their impactful business models, product offerings and success in the global market. Let’s get right into it!
An Overview of MLM Jewelry Companies
1. Stella & Dot

- Founded: 2004
- Founder: Jessica Herrin
- Headquaters: San Francisco, USA
- Products: Jewelry & Fashion Accessories
- Revenue: $315 Million
2. Paparazzi Accessories

- Founded: 2011
- Founder: Misty and Trent Kirby, and Chani and Ryan Reeve
- Headquaters: USA
- Products: Hair and fashion accessories
- Revenue: $195 Million
3. Origami Owl

- Founded: 2010
- Founder: Chrissy Weems and Bella Weems
- Headquaters: Chandler, Arizona, USA
- Products: Customizable jewelry.
- Revenue: $210 Million
4. Premier Designs

- Founded: 1985
- Founder: Andy and Joan Horner
- Headquaters: Irving, Texas
- Products: Jewellery
- Revenue: 68 Million
5. Chicos

- Founded: 1983
- Founder: Marvin and Helene Gralnick
- Headquaters: Fort Myers, FL
- Products: Jewellery
- Revenue: 2140 Million
6. Thirty-One Gifts

- Founded: 2003
- Founder: Cindy Monroe
- Headquaters: Columbus, Ohio
- Products: Jewellery
- Revenue: 1800 Million
7. Norwex

- Founded: 1994
- Founder: Bjørn Nicolaisen
- Headquaters: Dallas, TX
- Products: Microfiber Cleaning Cloths, Jewelry
- Revenue: 75 Million
8. Ruby Ribbon

- Founded: 2011
- Founder: Anna Zornosa
- Headquaters: Calabasas, California
- Products: Jewelry
- Revenue: 51 Million
9. LuLaRoe

- Founded: 2013
- Founder: Mark and DeAnne Stidham
- Headquaters: Calabasas, California
- Products: Clothing, Jewelry.
- Revenue: $395 Million
10. Avon

- Founded: 1886
- Founder: David H. McConnell
- Headquaters: Northampton
- Products: Clothing, Jewelry.
- Revenue: $130 Million
11. Kendra Scott

- Founded: 2002
- Founder: Kendra Scott
- Headquaters: Austin, TX
- Products: Clothing, Jewelry.
- Revenue: $500 Million
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List of Top MLM Jewelry Companies and Their Revenue
No. | Company | Year Founded | Revenue 2024 (in million) | Revenue 2023 (in million) |
---|---|---|---|---|
1. | Stella & Dot | 2004 | 315 | 315 |
2. | Paparazzi Accessories | 2011 | 195 | 195 |
3. | Origami Owl | 2010 | 210 | 210 |
4. | Premier Designs | 1985 | 68 | 68 |
5. | Chicos | 1983 | 2140 | 2140 |
6. | Thirty-One Gifts | 2003 | 1800 | 1800 |
7. | Norwex | 1994 | 75 | 75 |
8. | Ruby Ribbon | 2011 | 51 | 51 |
9. | LuLaRoe | 2013 | 395 | 400 |
10. | Avon | 1886 | 130 | 130 |
11. | Kendra Scott | 2002 | 460 | 500 |
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What are MLM Jewelry Companies
MLM jewelry companies, or jewelry MLMs, are direct selling businesses that allow independent representatives to sell stylish, affordable jewelry while earning commissions and building their own businesses. These companies often focus on offering unique, trendy pieces through personalized shopping experiences, with representatives showcasing their jewelry at home parties, pop-up shops, and via social media platforms.
Jewelry MLMs offer a flexible business model, enabling individuals to earn income at their own pace and grow their business through recruitment. Many MLM jewelry companies also emphasize community-building, empowerment, and provide training and support to help their representatives succeed. Additionally, some jewelry MLMs integrate charitable initiatives into their business models, blending fashion with philanthropy.
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How Do MLM Jewelry Companies Work?
MLM jewelry companies operate under a direct selling business model, where independent representatives or consultants sell jewelry products directly to customers while also having the opportunity to recruit others to join the business and build their own sales teams.
These companies often use a multi-level structure, where representatives earn commissions not only on their direct sales but also on the sales made by their recruits, creating multiple levels of income. This structure allows representatives to grow their networks and therefore expand their earnings.
How the Business Model Works
This is how MLM jewelry companies’ earnings structure works:
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They sell the jewelry to customers at retail prices, earning income from the price difference.
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Representatives can recruit others to join the business, building their own sales teams.
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Bonuses or commissions are earned based on the sales made by recruits.
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This creates a hierarchical earning structure, where recruits’ success contributes to the original representative’s income.
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As the network expands, the potential for increased earnings also grows.
Marketing Strategies of MLM Jewelry Companies
MLM jewelry companies combine traditional direct selling techniques with modern digital strategies to market their products. Representatives often use social media platforms, including Facebook, Instagram and TikTok, and use influencer marketing to promote their jewelry, host live sales and engage with customers.
By showcasing new collections, offering promotions, and using social media, representatives can attract both buyers and potential recruits, making it easier to expand their customer base and grow their business.
The Party Plan Model of Jewelry MLM
A popular strategy in MLM jewelry companies is the party plan model, where representatives host home parties or virtual events to showcase the jewelry. These events often incorporate entertainment and surprise elements to engage customers and create excitement around new products.
Empowerment and Flexibility for Women
MLM jewelry companies provide an opportunity for women to pursue entrepreneurship, flexibility and financial independence. This business model appeals to women looking for work-life balance as it allows them to set their own hours and build their business from home.
Beyond the financial benefits, these companies often emphasize a strong sense of community and empowerment, with networks of support and training programs that help women succeed in both sales and personal development.
Conclusion
In conclusion, the MLM jewelry industry continues to grow as a dynamic and lucrative segment within the global market. With major mlm companies utilizing both traditional direct selling techniques along with modern digital strategies, these companies offer not only stylish and affordable jewelry but also entrepreneurial opportunities for individuals worldwide. As the industry expands, MLM jewelry companies are poised for continued growth in 2025. These top MLM jewelry brands are shaping the future of fashion and direct selling, offering both financial independence and stylish products to consumers and entrepreneurs alike.